Driven

George Artemi is the founder of Roll Boys, the cult cinnamon roll brand with over 135k followers and queues down the street every weekend. His path into food was anything but ordinary. From playing football to running nightclubs aged just 23, through burnout and hitting rock bottom, George rebuilt his life with a single idea: cinnamon rolls.
What began with no baking experience and borrowed money for a flight home has become one of London’s most in-demand food brands.
In this episode George shares:
How he went from nightclub chaos to creating Roll Boys
The lessons from hitting zero and starting again with nothing
Why storytelling beats marketing and builds a cult following
How scarcity and simplicity fuelled Roll Boys’ explosive growth
The realities of resilience, pressure, and building a brand with soul

Jason Iliffe is a tech founder and entrepreneur on a mission to solve the loneliness crisis. After starting his career with no network and no experience, he built and sold his first beauty tech company, raised capital against the odds, and is now building CLIQ, a community platform designed to impact a billion lives.
In this episode Jason shares:
Why loneliness is the biggest crisis of our time
How COMMUNITY can become the cure to disconnection
The lessons he learned raising capital without a network
Why alignment with his co-founder is his biggest advantage
The 1% actions he takes daily to stay driven and resilient
This is a powerful conversation about entrepreneurship, resilience, the future of community, and what it really takes to build purpose-driven companies that last.

Katie Arnold is the founder of Peppermint, a luxury athleisure brand, and a solo entrepreneur who built her audience and business from the ground up. Starting with just £100, she grew a handmade product into 60,000 sales, scaled her presence on LinkedIn to over 100,000 followers in 18 months, and even bought her first property at 22. Alongside the growth came challenges, including burnout, hair loss, and the pressure of carrying a business alone.
In this episode Katie shares:
The 3 LinkedIn strategies that took her from zero to 100,000 followers
How she turned a £100 side hustle into a brand and a property investment
What burnout taught her about sustainability and resilience
Why documenting your journey builds trust, community, and opportunity
A real conversation on growth, sacrifice, and building a brand with purpose

Hannah Power is a personal branding coach, speaker, and author who helps entrepreneurs and leaders build authentic brands that create opportunity. By 27 she had scaled her agency to £280k, but her path also involved trauma, addiction, burnout, and starting again from zero. From these experiences she developed the Performer Mode framework, a high-performance system for achieving success through flow and resilience instead of stress and hustle.
In this episode Hannah shares:
The 3 modes of success and why Performer Mode creates sustainable growth
How trauma and burnout shaped her approach to work and life
The personal branding mistakes that hold people back
One simple habit that builds momentum in 7 days
A practical conversation on personal branding, burnout recovery, and building lasting success.

In this pilot episode, I introduce The Driven Podcast and share what being driven means to me. You’ll learn why I started this show, the mindset behind it, and what you can expect each week as I sit down with ambitious people chasing big goals with purpose. Every guest brings 3 key pieces of advice you can apply straight away, so this isn’t just about inspiration, it’s about action.